-Regardless of the facts, LinkedIn currently has 575 million users, of which 260 million are monthly active users. Let us also forget a recent poll that showed how 73% of people would choose to keep their LinkedIn profile on their resume. Let us focus our attention on your LinkedIn profile that you check with recruiters, potential hiring managers, and colleagues today to see if you are honest and trustworthy. How does it look? In this video, I shared my first five tips that will help your profile transition from then to this. Create beautiful profile pictures and background banners. Almost every article or video about your LinkedIn profile suggests that you use a professional-looking profile picture or LinkedIn banner, but none of them tell you exactly how to do it.
There are a few issues with my current LinkedIn profile picture. You can barely see my face. I did not look at the camera, and it was difficult to distinguish me from the background. This is the solution I want to solve. First, I want to take a recent full-view photo, show my upper body, look directly at the camera, and upload it to a website called remove.bg, removebackground.com. After uploading the photo, the website will automatically detect and remove the background, and then you can download the image for use in the next step. Expert Tip: In order to download the high resolution option here, you only need to register a free account and you will only get one photo. In this free high resolution download , please make sure you select the appropriate photo first. Then, I actually want to go to a website called canva.com. If you don’t have an account, just create a free account. And I want to upload a photo with a transparent background to the 1600 x 1600 design page, because you can directly enter the custom size here and create a new design.
The size of the LinkedIn profile picture is actually 400 times 400 by 400, but I am using 1600 x 1600 so I make sure to enlarge other profile pictures in the future without losing any pixels or resolution. As you can see, I have prepared in advance and uploaded my transparent picture here to save some time. Here you can get some ideas. If you search for the background in the "Elements" tab here. I just want to show you.
Some are professional versions. Don't use those. However, you can also use many free backgrounds. Let me check. Yes, voila, there are a lot of free backgrounds. You can be crazy about it. I personally actually like the gradient brush here, so I actually have to select it and change the color slightly. Instead of pink and orange, I want to choose something like green and light blue. So instead of covering my face here, I just want to expand. Actually no, please wait a moment. I want to move it and make some better designs here. Yes, you will know what I am going to do soon. Basically a little creative. Well, something like that. Actually, the white background is a bit too white, so I just choose the background and make it gray. Put it here. Okay, oh, understand? In fact, I just clicked "position" and moved it back. Then I want to put my picture on the front. Make it look big and beautiful.
Yes, look at that smile. Okay, it's cool, then you can continue. I can download now. Download this picture directly as a PNG file, I have a new upgraded profile picture. Hope this is a very easy and simple thing. I don't actually like banner images. I have them now. I think I uploaded it when I first started management consulting , and I think the graphs and statistics make me look very smart.
Therefore, I will also change it. So all I have to do is create a new design here. Click to create a new design. Enter the LinkedIn banner and select the first option that pops up. To save time, I have prepared it in advance. You will see this blank space here. In fact, I have continued and have selected some of the pre-filled free templates provided by Canva. You can see these on the left. For example, suppose I want to use this banner here. I put it here, and then some elements can actually be processed here. Therefore, I actually don't like to use this white desktop with plants, and a pencil alarm clock without a lot of notepads or other things.
Again, here you can play with your own creativity, you can play with creativity. If I want to add some text on the background of the laptop, it is ok. I don't know how to play with narcissism. So maybe I just add my initials. That doesn't make me look narcissistic at all. Zoom in a bit. Change the font upwards. Let's look at the permanent mark. I like that font. I think the size is okay. Just put it here. Now all I have to do is click "Download" and select the first page, and then finish.
Okay, so the first step has been completed. For the first time in four years, I updated my LinkedIn profile picture and background banner in real time. If you find this tip helpful to you, please add a like below, comment below it, and provide a link to your LinkedIn profile to let me know so that we can review it. Tip 2: Your "About" section should be supplemented with your resume. Therefore, I recently read something that I fully agree with. This is the biggest difference between your resume and LinkedIn profile. Your resume should be tailored to the position you are applying for, about you as a professional A more general overview. Contrary to some suggestions, I think there is a more comprehensive understanding of your identity, rather than highly targeted and niche keywords. This is definitely possible. In any case, I think it is more related to the experience part.
Is relevant. A good way to solve this problem is to assume that someone reads your resume. They might visualize the type of person you are with through experience, education, skills and interests . Now, if they enter your LinkedIn profile immediately afterwards, which is obviously done by many recruiters, will the content they see in your profile supplement or conflict with your original image? And since your "about" part is the second thing they see, this section should really supplement rather than repeat the content of your resume following your profile picture and banner background. For me, I am not actively looking for work now, so my summary is very simple. But, for example, if I were looking for the next role in marketing , I would say something like, " A product marketer with more than six years of experience in the B2B market in Greater China. I explain complex products in a way that business owners understand ." Note that I keep the number of adjectives and buzzwords to a minimum. And that one-liner fits well with the story I want to tell in my resume.
Tip three, show the actual work you have done in the featured section. This part is almost what LinkedIn said, by giving you a place to show, rather than just saying, "A painting is worth a thousand words." If you are a student, please upload a high-scoring classwork, perhaps a market research project. Or, if you participated in the case contest, please upload the final presentation here. If you are a professional , you can link to your website, design portfolio and any external sharable projects here.
For example, a colleague of mine who does excellent market research work. Her name is Rohini. She lives in Singapore. She is responsible for a series of market research reports on global gaming trends . These reports have been published on Think with Google and widely shared on external platforms. As the project leader, she posted these reports on LinkedIn, which gave her a high degree of credibility and access to anyone who might come across her profile. For me, I have nothing more impressive, so I only linked my most popular LinkedIn posts and YouTube videos.
By the way, I have a Facebook group and I share some tips every week. If you haven’t joined yet, please consider joining. I will link it below. Tip four, highlight key achievements in your LinkedIn experience section . Many people make the mistake of copying and pasting the entire resume on their LinkedIn. Although I will not say that this will inevitably cause problems, I think there are better ways to solve this problem. Usually, you have to keep each achievement within three to four lines of your resume, so you have to be very concise, right? You should see the LinkedIn experience section as a way to expand your key achievements by providing more background and context. This is also consistent with what I mentioned at the beginning of the video, which is how your LinkedIn profile should tell a consistent story about your career.
Expanding the achievements in your resume is a natural way. Just in case I didn't emphasize enough in the resume video, please make sure to include a quantifiable business impact. Recently, I had a conversation with a young professional who works in the four major advertising companies . She mentioned that sometimes she didn't know the impact on the business, because for some projects she worked on, she didn't stay until the end, so she couldn't see the final result. In this case, what I want to say is, compared to your peers, what is the average number of help you provide in a given quarter ? Or better yet, the dollar value you contributed to a successful marketing campaign. You can always highlight meaningful data points. Finally, for those who are actively looking for a job, this is a little trick to use a free word cloud generator, and then enter the job description you want to apply for to find the ones you want to use throughout the "experience" section Some keywords.