No one is born with a passion right. You would imagine me saying that Steve Jobs was born with a passion for technology. What what if he had been born seven thousand years ago, fifty thousand years ago, would he still have that? Would he be dreaming of the iPhone? No, of course not so where you grow up, is going to influence your outcomes. Far more than who you are. This is terrifying. The greatest predictor of your future success is the zip code in which you grow up. It'S not sure IQ, it's all about like what. What are you going to build like at? What point? Do you look inside the brain and go? Oh, this is how it works, and so I'm going to build desire. So building desire is one of the most misunderstood things in the world. It'S like when people say, oh, my god, I'm in love with this woman and they think it's gon na be like that forever and when that wanes and they break up and they keep chasing that initial high without recognizing that's just not the truth of human neural Chemistry, it's never gon na, be like that. So it starts. You know with that. Just all-consuming drug like quality and then it smoothes out into something that's long-term pair-bonding and you have to know how to ride those waves. So desire is very much the same. You have to learn how to fan those flames. You have to take an ember of interest and turn it into a raging inferno. So when I was a quest, my raging inferno, my reason for existing was to end metabolic disease. Well now I'm doing impact theory and I'm not thinking about metabolic disease anymore. I'M thinking about the poor mindset and I'm trying to save people from their zip code is an easy way to think of it, and so I fan those flames, which was something I wasn't even thinking about when I was a quest, so it's like you can very Much pivot, you can decide, but it has to be something real like these are real things. I really did care about any metabolic disease because of my family. I really do care about the zip code being a predictor because of people. I'Ve loved in my life, who have been, who have succumbed to that my inability to help them up to this point. So it's like you, take that initial spark and then you you cultivate it like you. Would fire so techne is an ancient Greek word. That is a set of skills that matter to you that you work extraordinarily hard to build, so they are unique to you that allow you to serve not only yourself but other people, so we are a social creature. I always want people to understand that there are certain things in you, hardwired into you, that if you ignore you ignore at your peril and if you leverage can really propel you forward, such as helping other people, it feels good. You were saying it's so immediate when you do something nice for somebody, you feel that right, then man, it feels awesome and like when you see people like really like fighting and just like think of Hurricane Katrina, to use American disaster where people flew from all over To come and help and save people, and it's like dude people working more than 24 hours without stopping I mean it's just like working until they collapsed it's crazy. But when you feel like you can help another human being alleviate suffering like people go all-in man that is innate to us. We want to do that. We'Re gon na get this neuro feedback. Loop of this feels awesome. I feel good, I feel urgent, see like I. I cannot stop myself, I have to help and that's so powerful and if you can make your business about that, the the thing for me I hate working with my hands. I hate it. I hate grease on my hands, all that and I was having to repair equipment, which is something I absolutely hate. So when I was under equipment and I'm talking like you're working, it's 2:00 a.m.
On a Friday and your knuckles are bleeding from like trying to fix something and you're thinking. What am i doing? I kept saying I'm here to save my mom and my sister because they were morbidly obese and I knew if I couldn't give them food that they could choose based on taste. That happened to be good for them that I would literally lose them too soon, and so I was like that's what this is about. That'S why I'm here, I'm not here to get rich. I am here to save my mom and my sister. So when people say you just want it you're going after it it's gon na happen, I will tell a very different story, so the struggle is guaranteed. The success is not the money may never come. So every great success story has a certain element of timing. There'S certain amount of luck that goes into it now you have to be prepared to be able to capitalize on that, like the inhuman amount of work that we did to launch quest to launch impact Theory, most people just are definitely not going to work that hard. That'S initially for that long or get that good and face or inadequacies day after day, but at the same time, for it to be the kind of success that it was. There was timing involved. So it became readily apparent to me that I may never get rich, but I could definitely do something that I loved every day, and so what I know is even if I lost my money through simple things like being grateful being willing to build from the ground Up again putting in the work doing something that's meaning serving not just myself but other people. I can live a life, that's fulfilling and since that's the only thing that really affects your neuro chemistry, because I'm always telling people look, the the punchline of life is not wealth. It'S not Fame. It'S not admiration. It'S how you feel about yourself when you're by yourself that doesn't require wealth. In fact, wealth can't touch that now becoming a badass like that will make you feel good about yourself and that's something that nobody can take away. We all have the ability to change and if people really knew who I was before, because they have a hard time believing it when they see me now yeah. But I'm like go ask my mom. Who was surprised that I succeeded. Ask my father-in-law, who did not want me to marry his daughter, ask my best friend, all the people who knew me the most were like we did not expect you to be successful. My mom recently told me that when I told her I was going to get rich that her and my aunts and uncles used to laugh at me behind my back because they were like bless this kid he's, I'm just a dream like, but he's never actually going To get rich when you realize like there is a process to go from hopelessly average to accomplishing something really extraordinary any human who meets what I call minimum requirements. So if you do that, and then you put in the work, you can get the result and I'll say that the result is fulfillment you're, not necessarily ever going to achieve wealth, but you can achieve deep. Fulfillment, do amazing serve yourself serve other people like you can do some really really incredible stuff. I think that's far more open to people than they think I don't want. People focused on the money because the money's not gon na change how you feel, but if you focus on the fulfillment of techne, building up this rad skillset, that's letting you serve yourself in other people and then marry it to business. Savvy your odds of becoming financially successful, skyrocket. That'S where I hope people get their heads around. That fulfillment really is the punchline, but if you want to express that in a way that generates wealth for yourself it is very, very real. That is a very real possibility.